| Sophal, Rina and I eating suki soup after a long day at MAXIMA |
Dear Lenders,
I was recently a Kiva Fellow at MAXIMA for 13 weeks in Phnom Penh, Cambodia. During this time I had the chance to meet dozens of borrowers, hear their stories and learn more about how microfinance works on the ground and what sets MAXIMA apart from other MFIs. Since you’ve made a loan through MAXIMA in the past, I’d like to share with you some of what I learned about the organization during my time there.
Lending to women
In Cambodia women manage the money in every family. Even when men run the business, the women manage the finances. We joke that when payday comes men must give their paycheck to their wives with the envelope still sealed. We call this “thonikea bropon” or “wife bank.” It’s easy to make deposits but much more difficult to make withdrawals! This is because women are seen as more responsible with money in Cambodia.
MAXIMA make loans to both men and women but believe that loans to women can often benefit the family more. When a family’s income is not sufficient to meet their needs, often their only option is to send the women of the family to the city to work in the garment factories. Many of these families are located in the provinces far from the city so they are often forced to travel long distances in unsafe conditions, or rent inadequate housing in Phnom Penh. The pay is very low, around $55-60 a month, which forces them to work overtime. Starting or expanding a small business can be a good alternative.
Another issue is that rural families often take their daughters out of school due to school and transport costs and in order to have them help with the family business or farming. Helping these families boost their incomes increases the chances that their daughters will be allowed to continue their schooling.
MAXIMA hopes to contribute to the social good by helping to encourage small businesses. When women can work at home or in their village rather than in the factories, they have more time to spend with their families, look after their health and take their children to school.
MAXIMA and Farmers
Most of MAXIMA’s clients are farmers, weavers and factory workers. 80% of Cambodian people are farmers, many of whom are subsistence farmers. Most of the farming businesses are seasonal, so farmers also have other occupations during the year such as moto-taxi driving, fishing, food production and weaving.
MAXIMA loans have been able to help farmers by giving them consistent access to capital throughout the year. By the time a new planting season comes, many farmers cannot afford to buy necessary items such as seeds and fertilizers. They are forced to buy these things at highly inflated rates on credit, or borrow from a local moneylender at 5-10% a month (compared to MAXIMA’s loans at 1.9-2.8%).
Many of the loans MAXIMA gives to farmers are to buy equipment such as water pumps, tractors and rice threshers. Not having to do this work manually or rent the equipment on a daily basis allows farmers to expand their businesses.
What makes MAXIMA different?
MAXIMA’s competitive advantage is that they offer door-to-door services, which many of the local MFIs do not offer. A previous Kiva Fellow did a customer satisfaction survey and found that MAXIMA borrowers where very satisfied with the service they received, particularly the home/business delivery and payment collection.
They also try to offer service offices near where their clients are based and offer lower interest rates for clients that are willing to make payments at these offices. They are the only MFI to have services on Koh Dach Island and Koh Oknha Teh Island, two islands in the Mekong that are home to many of Cambodia’s silk weavers.
MAXIMA is a very small MFI compared to other MFIs in Cambodia (there are more than 20). Their 52 person staff is like a large family, eating lunch together and having social events on weekends. MAXIMA tries to hire local staff from the areas that they serve, and are unfailingly polite to their 2,472 clients, regardless of the status of their loans. This has earned them a great reputation among borrowers.
MAXIMA have had clients that have taken out 10 loans, one per year that they have been in business. With such a large number of local MFIs this customer loyalty speaks to MAXIMA’s dedication and their relationships with their clients.
MAXIMA’s Kiva Coordinator
MAXIMA lenders are probably already familiar with with our Kiva Coordinator, Sophal Ros. Sophal has been working at MAXIMA for almost two years and during that time has posted 1,334 loans and 1,359 journals (her journaling rate is one of the highest on Kiva).
Sophal is 25 and hails from an area of Kandal province where MAXIMA provides loans. She came to Phnom Penh in grade 12 to study. She was sponsored by an NGO, Association Française de Solidarité, that provides housing, food and school fees to poor students from the provinces who would not otherwise be able to continue their education.
Sophal has earned her Associate’s degree in IT systems and network administration and is now in her final year of university to receive her Bachelor’s degree in IT at Norton University. In addition to her 9-10 hour workdays at MAXIMA, she goes to school every weeknight and all day on Saturday.
One of Sophal’s main duties at MAXIMA is to get written updates from the credit officers about clients and translate them into English for the wider Kiva audience. She says she has appreciated having so many Kiva Fellows to practice her English with. “I don’t think my English is good but I can communicate with foreigners, and I can just talk to them. If it is wrong I ask them to correct my grammar or ask for help with vocabulary.”
Sophal has read and enjoyed all of your responses to the journals she has written. Her message to Kiva lenders is “Thank you so much for supporting not only MAXIMA borrowers but all of the poor Cambodian borrowers on Kiva!”
All the best for 2011,
Lina Goldberg
MAXIMA Mikroheranhvatho Co. Ltd.
Phnom Penh, Cambodia
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